To say that I am excited about the imminent launch of Porter magazine is a slight understatement, I am sitting-on-the-edge-of-my-seat, beside myself, deliriously kind of excited that Porter magazine launches tomorrow.
This long awaited glossy from Net-a-Porter promises to be a fashion magazine with a difference. The fashion will not be restricted to only the brands available on the Net-a-Porter website (although there are 260), so it is definitely a ‘magazine’ in it’s own right and not a catalogue. Using the NAP app you will be able to scan any product you like from the magazine and it will take you straight through to buy it. My kind of shopping without a doubt.
One of my current favourite writers and former beauty colleague, Kathleen Baird-Murray, is Beauty Director, and amongst the host of talent that Editor, Lucy Yeomans, and NAP founder, Natalie Massenet, have brought on board, Porter is bound to be something special. What also makes it unique is that tomorrow morning, Porter, will be available in both the UK and the States, as well as 58 other countries around the world. A truly global concept.
I’m hoping that Porter will prove that the print magazine is far from dead. My only gripe however, is that the editorial team opted to use American English. Favor instead of favour, realize instead of realise, I don’t mind, but please, please, please, just don’t use the word ‘mom’!